Parle case analysis
Parle can take a pie of the market share of the unorganized sector by tapping rural markets through several government schemes such as mid-day meals.
Parle case analysis
The market share is highest with Parle-G because of the Value for Money it awards to its consumers. Swati Anoop 6. Parle-G is available for Rs 50 a kg. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at per cent annually. How to cite this page Choose cite format:. The organized sector produced 1. As a central concept of Cultural Studies, "interpellation" precisely reflects those features. Fake brands like Parle G, Parle Jee tried to extract market share. In these marketing mix sellers, retailers, buyers, and wholesalers play an important role. Low- priced varieties ruled in the rural markets which have put up entry barriers for branded biscuits which are the players mainly in unorganized sector. First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confectionaries and biscuits. However only serious competition faced by Parle G is from Britannia Tiger biscuit. Parle company had made huge profit by marketing their products in India and in foreign countries.
In January in the first attempt to offset rising prices parley hiked the price of 16 biscuit packet from INR 4. Case study solutions can also provide recommendation for the business manager or leader described in the business case study.
Divya Gupta 2. The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no. Stations, schools, govt. Since it started in it has seen a tremendous increase in participating each year, with entries coming from schools of West Bengal. The second segment consists of the institutional consumers includes hospitals, factories, rly. India is the third largest manufacturer of biscuits after USA and China. These being the weakness hold competition as its main weakness.
Economic Times, 13 February Soaring input prices meant it opted for reducing the weight of the biscuit than increasing the price -- first from gm. The company should take proper measures that the schemes and offers are not gulped by the middlemen, and that it benefits the retailers and customers.
In past whenever the price was increased the company lost its sales revenue.
While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
based on 91 review